FSU students have designed a variety of blueprints to design their careers when engaging in the Marketing major. There are some commonalities with career design blueprints, which are the foundation building blocks of Self-Knowledge and Options Knowledge. Whether you are just beginning to design your career or updating your design, the information, tools, and materials below will provide you with a solid foundation to design your career.
To help you explore, here are interests, values, and skills commonly associated with common career fields related to Marketing. This list is not exhaustive yet gives you a starting point for your Career Design.
Key Transferrable Skills
Key Technical Skills
Customer relationship management CRM software
Sales and Marketing
Customer and Personal Service
Learn More about You
The Career Center provides assessments that can help you explore and identify your interests, values, and skills. Utilize the Computer Assisted Career Guidance Systems and virtual values activity to see how your interest, values, and skills match those that are closely correlated with this major and compare occupation options that develop from your assessment results to those found in this blueprint.
General Information and Resources
Access valid and reliable occupation information through the resources below and compare the occupations you explore to your self-knowledge.
Brand Manager, Consumer Experience Manager, Consumer Data Analyst, Consumer Insights Specialist, Digital Marketing Manager, Market Research Manager, Pricing Consultant, Product Development Specialist, Promotions Manager, Public Relations Specialist, Sales Manager, Service Manager
Salary Range Based on Sample Occupations
Introductory Range: $28,120 - $58,400
Mid-Career Range: $55,830 – $116,940
Experienced Range: $107,440 - $208,000+
Additional salary information:
FSU Graduating Senior Survey Dashboard
Board of Governors Dashboard
Explore the FSU Community to Find Opportunities that Match You
To see your major's tailored CandidCareer playlist click here
Explore the FSU Community to Find Opportunities that Match You
Connect with The Career Center
Drop-in to Career Advising with the Career Center and meet with a Career Advisor to explore and build your Individual Action Plan.
Drop-in Career Advising Options
Connect with your Career Liaison who specializes in supporting students in this major and related industries.
Research Graduate and Professional School Options
Depending on your long-term goals, graduate school might be part of your career design. Utilize these resources using the keyword "Marketing" to research your options.
Career Cornerstone Petersons US News & World Report Grad Schools.com Study.com
Career, Internship and Graduate School Fairs
Each year the Career Center hosts career, internship and graduate school fairs to help students connect with employers. These events and more can be found in NoleNetwork, the centralized job board and connection to career events and opportunities at FSU.
Engage with the people and opportunities to learn more about yourself and career options. Career Advisors, Career Liaisons, Alumni, ProfessioNole Mentors, employers and other people you meet through involvement on and off campus will help you refine your career design.
After finding a Registered Student Organization to engage with, engage with Career Center and FSU Campus events and Programs to help you connect and build your network while also developing ProfessioNole Competencies.
Career Center Events and Programs
Connect with professionals and FSU Alumni who are in careers that you want to learn more about or tryout a career to see how it matches your interest, values, and skills.
FSU Events and Programs
Division of Student Affairs Programs
At FSU there is a program for everyone. Engage with one of the many programs that will help you develop, academically, personally, socially, and help you design your career.
Division of Student Affairs Program Connection
Build Your Skills and Earn Badges
Earn badges and develop your ProfessioNole Competencies. From Financial Success options to learning how to build an App, there is a badging pathway for you. Pathways allow you to enhance your skills while working autonomously and alongside your peers, industry experts, and other ProfessioNoles. While you are earning badges, be sure to engage in ProfessioNole Ready so you are prepared to seek new experiences that will help you in your career design.
Prepare to Connect
As you design your career, the Career Center can help you prepare to connect with employers and graduate and professional school programs through services, programs, and events.
Build Your Network
FSU is here to help you build your network. However, you can also get engaged with opportunities and groups outside of the FSU community by getting involved with professional associations and engaging in or following groups on LinkedIn.
Engage in Professional Organizations
Engage in LinkedIn Groups
To search for LinkedIn Groups you can use the names of the associations above in the LinkedIn search box and set your filter to groups or companies. You can then generate a list of LinkedIn Groups to explore and join or connect. Additionally, try some of the following keywords:
Marketing Public Relations Advertising
Experiences like internships, leadership, research, creative works and global engagement, also known as experiential learning or formative experience, are a key part of determining your interests, values, and skills and developing competencies for career success. Experiential learning provides the opportunity to apply the knowledge you have gained in the classroom to a real-world experience while enhancing your transferrable and industry specific skills. By engaging in these types of experiences, you can “try on” the various work environments within your aspirational career field.
Many FSU Students engage in experiences throughout the year, however it is important to know when application deadlines occur and that majority of employers recruit heavily in the Fall semester to hire interns for the upcoming summer. Below are some samples of possible experiences related to this major.
Types of Experiences
FSU provides or connects students with experiences every day. For internships, the Career Center's NoleNetwork connects students to internship opportunities on campus, across the country, and even globally. The Career Center's "Gain Experience" webpage also connects you with opportunities and other FSU departments. Other departments and programs on campus can also help connect with an experience that matches your career design.
Experiences Through FSU
Center for Undergraduate Research and Academic Engagement
The Center for Global Engagement
FSU International Programs
The Center for Leadership and Social Change
E&J Gallo Winery
Tal Search Group
Sample Work Settings
Corporations Investment Firms
Local, State, and Federal Government
Earn Recognition for Your Experience
Get recognized for your experiences. Whether it is one experience or a combination of various types of experiences that you engage in and complete during your time at FSU, there is a recognition program for you. Checkout the Experience Recognition Program options through the FSU Career Center and the Garnet and Gold Scholar Society, which is the highest experience recognition and honor offered at FSU.
Construct Your Blueprint
Now that you have the tools and basic concepts to being building your career. Start designing your custom blueprint.
Individual Learning Plan
As you design your career and build your blueprint create overarching goals with smaller smart goals that create the building blocks of your blueprint. Revisit and revise your plan as you meet your goals. If you get stuck, visit the FSU Career Center.